Going nuts for the FIFA World Cup 2018 with Krikita football special edition
Knowing that World Cup fever is a rampant Lebanese tradition, Krikita joined in on the fun wholeheartedly with the launch of special edition packaging for its Ready-Serve range dressed in the country flags of World Cup teams. Even the nuts displayed on the front of the packs have been given a witty transformation into football fans with zany reactions. A new slogan for the packs also gets in on the action, using a smart play on words in Arabic with the line t7amasna 3a 7ameskon.