KRIKITA NEW RANGE FOR KIDS Characters/Names creation & packaging
Krikita wanted to be the first provider of nut-based snacks for kids. For this purpose, we created a new range that is relevant to who kids truly are, speaking their language, looking like their favorite cartoons and telling them stories that they can identify with. Our characters were shaped each like a type of nut, and were then given vibrant colors and fun personalities, making them kids' best friends.