Juice Up is a trendy, urban, and upscale European-style juice bar. Its concept revolves around a health-conscious lifestyle: no additives, no syrups and no sugar added to any of the juices. The brand applications follow a modern design. There is a predominant use of black and white, with some green panels to give some vitality and emphasize the natural quality of the juices. All Juice Up's packaging adopts the eco-friendly philosophy of the brand. Craft paper is used to give a natural feel to cups, drink holders and bags, while all cups and bottles are made of biodegradable plastic with witty lines under the same tagline: For Positive Energy.